- Art Direction
- Art Direction
- Art Direction
- Art Direction
- Art Direction
- Branding
- Social media
Innocent
A company known for its smoothies and juices sold in supermarkets, coffee shops, and other outlets.
As part of a school project, we were tasked with rethinking Innocent’s Instagram presence to better reflect its core values: natural, transparent, and joyful. Our approach emphasized these pillars while showcasing the brand’s commitments to health, ecology, and ethics.
Our process included:
- Instagram page analysis
- Competitive analysis
- Concept development
- Creative analysis
- Moodboard creation
- Photoshoot
- Final Instagram feed proposal
Through this, we developed a fresh, cohesive Instagram feed that aligns with Innocent’s brand values and stands out in a competitive market.
My contribution to this project included concept development, moodboard creation, conducting the photoshoot as the group’s sole photographer, and helping create the final Instagram feed.
Moodboard
The final proposal
